Lead generation · AV & video conferencing

Lead generation for AV and video conferencing companies

More qualified project enquiries for AV integrators, video conferencing and meeting-room solution providers, from Google Ads and LinkedIn. Pay for results, not clicks.

For AV integrators · UC resellers · display providersChannels Google Ads · LinkedIn Ads · landing pages · trackingClients in USA · Canada · Australia · UAE · India

Book a 15-minute call →   See the AV case study

155
enquiries for an AV integrator, March to October 2026
~20
qualified enquiries a month
63%
from company email addresses
10.06%
Google Ads conversion rate, 95% of leads qualified
The problem

Why AV companies struggle to get good leads online

Searches are full of consumers

People searching “video conferencing camera” or “conference room setup” are often home users or students. Without tight keyword control, most of your budget goes to people who will never sign a project.

Your buyers are few and specific

Facilities heads, IT managers and procurement teams at mid-size and large companies. Generic targeting doesn’t reach them; job-title, company-size and intent targeting does.

Long sales cycles hide what’s working

A meeting-room project can take months to close. If tracking stops at “form submitted”, you can’t tell which campaigns bring real projects and which bring price checks.

How I do it

How I generate AV project enquiries

  • Google Search Ads for project-intent keywords: campaigns built around searches like “Microsoft Teams Rooms installation”, “boardroom AV integrator” and “video wall installation company”, with negative keyword lists that filter out consumer and job-seeker traffic.
  • LinkedIn Ads to decision-makers: targeting IT, facilities and workplace leaders at companies above the size you serve, with offers like a meeting-room audit or a hybrid-office planning guide.
  • Landing pages built for one solution: separate pages for meeting rooms, video walls or unified communications, each with a project-focused form that asks for room count, timeline and company email.
  • Tracking to qualified enquiries: conversion tracking, call tracking and a simple lead-quality review with your sales team, so budget moves to the campaigns that bring real projects.
Who this is for

Built for collaboration-technology sellers

  • AV integrators and systems integrators
  • Video conferencing and unified communications resellers (Microsoft Teams Rooms, Zoom Rooms, Cisco, Poly, Logitech, Yealink)
  • LED video wall and display solution providers
  • Meeting-room, auditorium and hybrid-workplace solution companies
Results

A video conferencing integrator, around 20 qualified enquiries a month

Teknics India Infotech sells video conferencing and meeting-room solutions to businesses. Every enquiry is logged, so these numbers are counted, not estimated.

  • 155 enquiries in eight months (March–October 2026)
  • 63% from company email addresses
  • 9 confirmed wins from 61 tracked enquiries (March–May)
  • Projects from 6-seat huddle rooms to 50-seat conference rooms

Read the full case study →

How we work together

From first call to steady pipeline

  • Audit and plan (week 1): a review of your current accounts, offers and target accounts, and a campaign plan.
  • Launch (weeks 2–3): campaigns, landing pages and tracking go live.
  • Optimise to qualified enquiries (ongoing): weekly changes and a shared weekly update, with calls at times that suit your time zone.
FAQ

Common questions

Do you work with AV companies outside India?

Yes. I work with clients outside India, including the USA, Canada, Australia and the UAE, with calls in your working hours and a shared weekly update.

Which channel works best for AV lead generation?

Google Search usually brings the highest-intent project enquiries. LinkedIn works well for reaching IT and facilities leaders at larger companies before they search.

How quickly will we see enquiries?

Most accounts see first enquiries within the first few weeks of launch. Lead quality improves over the first two to three months as the campaigns are refined.

Want more qualified AV project enquiries?

Book a 15-minute call. I’ll look at your current setup and tell you honestly whether paid campaigns can work for your business.

Book a 15-minute call →or email hello@aakashmehra.in