Teknics India Infotech supplies and installs video conferencing, AV and IT solutions for businesses. I’ve run their lead generation for 4–5 years. Every enquiry is logged in a sheet, so the numbers below are counted, not estimated.
Teknics sells solutions that businesses research carefully before buying: meeting-room cameras, conferencing bars, interactive displays and full room setups. The goal was simple to state and hard to do: a steady flow of enquiries from real companies with real projects, measured every month.
Enquiries came in every month, with a high of 29 in September. Most came from company email addresses, which usually means a business buyer rather than a casual browser.
Source: client’s enquiry log. Counts are inbound enquiries for video conferencing solutions.
A few typical requests, paraphrased from the enquiry log with no personal details.
“Video conferencing system for our conference room, 40 to 50 people.”
Large-room project
“We need a boardroom Teams Room solution with a display.”
Microsoft Teams Rooms
“Configure four meeting rooms along with meeting schedulers.”
Multi-room fit-out
Whatever your industry, the approach is the same: the right searches and audiences, a page built to convert, and tracking that counts every lead. See how I generate leads for AV companies →