Campaigns measured in leads, sales and revenue

KCS Kashmir Shawl Emporium has sold pashmina shawls, suits and sarees since 1958. I managed its social media and paid media to grow online sales.

What I did

• Ran Meta Ads and Google Ads campaigns targeted at high-intent buyers
• Segmented audiences and optimised ads around purchases, not clicks
• Tracked revenue with Google Analytics to put budget behind what sold

Result

The campaigns returned 477% ROAS and 377% ROI.

Teknics India Infotech is an AV and video conferencing solutions provider. The goal was high-quality enquiries from corporates, SMEs, schools and hospitals, not just traffic.

What I did

• Built campaigns on intent-based keywords and filtered out irrelevant traffic
• Matched every ad to a focused landing page and optimised those pages
• Installed tracking tags so every enquiry was counted as a conversion

Result

95% of leads were qualified, conversion rates rose and wasted spend fell. The best campaign (Feb 2024) turned 1,742 clicks into 275 conversions: a 15.79% conversion rate at ₹272 per conversion.

Read the full Teknics case study →

AQUEOUSS is a lithium-ion battery manufacturer in India. The aim was visibility with high-intent industrial and B2B buyers, without relying on paid clicks.

What I did

• In-depth keyword research around what industrial buyers search for
• On-page SEO, content structuring and technical SEO improvements
• Landing pages aligned with search intent to attract decision-makers

Result

Organic traffic grew steadily and the website began generating consistent, qualified inbound leads from search, strengthening the brand in the Li-ion battery segment.